Winter tourism: the most popular destinations for New Year holidays within Russia
In recent years, there has been a notable increase in the number of Russian residents exploring their native land, prompting the tourism industry to enhance the quality of service and expand infrastructure
New Year's Eve is a time when many people make resolutions and set goals for the coming year. Some people choose to spend the holidays at home, surrounded by family and friends, while others seek new experiences by travelling to other cities and countries. Indeed, New Year holidays are an ideal time for travel. Which destinations are most popular among Russians during the winter season?
The main trend is domestic tourism. In recent years, there has been a notable increase in the number of Russian residents exploring their native land, prompting the tourism industry to enhance the quality of service and expand infrastructure. Furthermore, domestic tourism is a more cost-effective and convenient option for many Russian residents. This is reflected in the fact that, at the end of September, over 90% of New Year bookings on the Yandex.Travelling platform were for trips within Russia.
Aggregator statistics indicate that the most popular destinations for domestic tourism this season are Sochi, Moscow, St. Petersburg and Kaliningrad. This is unsurprising given the diverse programme and comfortable conditions for tourists in these cities. Each destination has its own unique features that will contribute to an unforgettable holiday experience.
Sochi's winter holiday offerings will initially appeal to those with a passion for skiing. For this market, three resorts are operational on the slopes of the Caucasus Mountains. The resorts in question are Krasnaya Polyana, Rosa Khutor and Gazprom Polyana. Travelers particularly appreciate the mild climate, the modern technical equipment on the slopes and, most importantly, the beautiful scenery. A notable benefit is the opportunity to experience Russia's rich sporting history, as these resorts hosted the 2014 Olympic Games. Between skiing activities, tourists can explore the city of Sochi, stroll along the Black Sea coastline, and dine at some of Russia's top restaurants. The well-developed transportation infrastructure between Sochi and the resorts ensures a convenient and efficient round trip.
Moscow's New Year holidays offer a range of attractions to suit any tourist, even those with the most exacting tastes. Families with children have a wide range of activities to choose from, including numerous New Year performances and Christmas trees, the Moscow Zoo, which is open even in the coldest weather, ice skating in Gorky Park or Sokolniki, and the festive fair on Red Square, where hot tea and souvenirs can be purchased. Those with an interest in art will find much to appreciate in the performances at the country's largest theatres and the exhibitions at the Tretyakov Gallery and the Pushkin Museum. For those seeking to experience the energy of a vibrant metropolis, Moscow City offers a unique perspective, while nightclubs provide the opportunity to dance the night away.
A visit to the Northern Capital will provide tourists with an opportunity to experience a winter fairy tale. The quaint, snow-covered streets of St. Petersburg are a unique open-air historical attraction. For those seeking indoor activities, the Hermitage and Stieglitz Academy offer a chance to admire renowned paintings from Russian masters, while the Russian Museum and Kunstkammer provide insight into the country's rich cultural heritage. The Grand Model Russia museum is a comprehensive representation of Russia's vast geography and history. You may wish to conclude your cultural programme with a performance at the renowned Mariinsky Theatre, followed by an evening of dining and entertainment at one of the city's many renowned restaurants and bars.
A visit to Kaliningrad will be of particular interest to those seeking a respite from the fast-paced environment of urban centres. Take a stroll along the quaint, historic streets, indulge in a cup of steaming mulled wine at a Christmas fair, and listen to the soothing sounds of the Baltic Sea. The stress and pressures of daily life will quickly dissipate, replaced by a sense of tranquility and relaxation. Those with an interest in history will also find much to appeal. The city boasts a number of museums, housed in beautiful 19th-century buildings which are themselves monuments of architecture. Among these are the Friedland Gate, the Amber Museum and the Museum of Fine Arts. Furthermore, the rugged beauty of the Baltic nature can be enjoyed just a short drive from Kaliningrad, with visits to the coastal towns of Zelenogradsk, Svetlogorsk, Yantarny, or the Kurshskaya Spit National Park also being a possibility.
The 31st International Travel & Hospitality Show MITT 2025 will host the stands of these and other Russian regions. The event will also feature the largest travel agents, tour operators, hoteliers, glampers, motorhome manufacturers and other representatives of the industry, showcasing their best offers.
Last year's exhibitors included collective expositions from 58 Russian regions, as well as a number of booking services, including Book Online, Othello, 101 Hotels and Yandex. We are pleased to welcome the following organizations: travel agencies, tour operators, Original Tour, Tourtrans-Voyage, Senait Ethiopia Tours, Explore Safaris, Fun&Sun Holidays, manufacturers of capsule houses and glamping, New Age Camping, ULISS, transport company Modern Transport Technologies, service Alice for Hotels, cruise tour operator Astoria Grande and many others.
