Your target audience at MITT 2025
Explore the type of business and level of seniority of the visitors attending MITT
In 2024, the event attracted 16,120 specialists from 59 countries and 83 regions of Russia. This key event in the tourism and hospitality industry set a record, surpassing the 14.8 thousand visitors from the previous year. What makes this audience your target market? Discover the details in this news.
MITT visitors are industry specialists
The MITT event drew both Russian and international professionals, including representatives from travel agencies, tour operators, hoteliers, corporate event organizers, glamping experts, IT solution developers for the travel industry, and other key players in the travel and hospitality sector. The company specialisations were as follows:
- Domestic tourism - 30%
- Outbound tourism - 26%
- Both are 44%
Distribution of visitors by type of business
Guests of the exhibition - top management
A significant portion of visitors are decision-makers, streamlining business negotiations onsite.
- Owners / managers of the company and their deputies - 33%
- Senior managers - 31%
- Division specialists - 23%
Additionally, 94% of MITT visitors are involved in purchasing decisions for their companies.
MITT specialists are interested in exhibitors' offers
The majority of professionals (78%) attend the exhibition to explore new offerings, services, and find specific business solutions. Consequently, 64% of MITT 2024 visitors achieved their goals. Moreover, 45% of attendees found new business partners, while 72% met with existing ones.
