Bring your national tourist organisation to MITT with a dedicated national stand.
As the no.1 international travel industry exhibition in Russia, MITT is the very best promotional tool for your national or regional tourist organisation.
The show annually attracts over 20,000 travel industry professionals all looking to make connections and discover new opportunities for their clients.
In 2021, the show hosted 28 countries and 52 russian regions and many of these companies exhibited under a national or regional stand. In fact, there were 44 group stands in 2021 from places such as Greece and Thailand, to Georgia, the Maldives and Catalonia.
So why is it a good idea to organise a group stand?
Group stands provide better visibility for local hotel and tour operators as it’s easy for visitors to navigate and find companies from a destination they’re interested in. The organisational and financial support sub-exhibitors receive means they’re able to promote themselves in Russia, which they may not otherwise be able to do.
“We exhibit to give the opportunity to Spanish companies and regions to meet companies in Russia. We have a lot of tourism organisations interested in exhibiting to make contacts and get a feel for the market for the coming summer. MITT is the best place to have these conversations.” – Spain
“It’s a financial incentive for Norwegian companies – they don’t pay as much when they exhibit as part of our national stand.” – Norway
“MITT’s been very successful for us and our exhibiting companies have made a lot of contacts and signed agreements for the future. I think it’s a must-attend event for us.” – Poland
Increase your brand awareness and promote your country or region to the Russian market. With a group stand, you can provide information on your destination to help boost its profile to a highly-targeted audience. 85% of trade visitors attend to source products, services and general information and this is your chance to meet them face-to-face.
“MITT is the perfect fair to promote our destination in Russia.” – Spain
“It’s a branding thing, it’s recognition and we need to be seen and it’s important.” – Norway
Not only are you promoting your own destination, you’re also helping to promote your local travel companies and they’re helping to promote you in return. You’re a bigger team all working together to boost your destination and encourage business for all sub-exhibitors on the stand.
As a national or regional tourist organisation, you can direct visitors to your companies and they can direct visitors to you.
By exhibiting with a national or regional stand, you will receive extra support from the MITT team. Your dedicated sales and customer success contacts will ensure that you are fully-supported in the run up to the show, and we can also provide marketing support if you need it, helping you to ensure you have enough sub-exhibitors to fill your stand.
With the outbound Russian market growing annually, it’s the perfect time to bring your destination to MITT to meet those influencing where Russian tourists travel to. Find out more about the market with our free market report.
So take this chance to promote your business to Russia’s top travel buyers at the country’s largest industry event – MITT 2022 next March.
Get in touch today to learn more about your participation options with a national stand at MITT 2022.