Why exhibit at MITT 2025

• MITT as a Promotion Tool

• Who would benefit from participating

• Advantages of MITT Exhibition

MITT exhibition is the largest international event dedicated to Travel & Hospitality in Russia and Eastern Europe. This is the perfect platform to promote your region, country or business.

The exhibition is officially supported by the Government of the Russian Federation, the Federation Council of the Federal Assembly of the Russian Federation, the Ministry of Economic Development of the Russian Federation, State Duma Committee on Tourism and Tourism Infrastructure Development and other state authorities of the Russian Federation.

MITT as a Promotion Tool

The Exhibition is a marketing tool that enables maximum coverage of the target audience within just three days and provides exhibitors with comprehensive solutions to business challenges.

The unique advantages of participating in MITT are:

• maximum concentration of the target audience on one site: the exhibition is attended by more than 16,000 specialists in the Travel & Hospitality industry from 59 countries and 83 regions of Russia;
• the opportunity to hold "live" meetings with decision makers: heads of state authorities of the Russian Federation and foreign countries, top officials of the largest tour operator companies, hotels, air carriers and other organizations of the tourist market are among the visitors of the show;
• the opportunity to demonstrate your offers and new products live: thanks to a visual presentation and personal contact, the decision on cooperation is made faster;
• reflection of real market trends: at the exhibition, you can evaluate and compare the offers of Russian and foreign travel agents, tour operators, hoteliers, determine the level of demand, the needs of the industry, as well as discuss current problems and challenges of the industry among professionals.

In 2025 the show will be held on 18–20 March in Crocus Expo, Halls 3 and 4 (Pavilion 1).

Who would benefit from participating

Participation in MITT will be useful for regional administrations, tourism information centers, national tourist offices, travel agencies and tour operators, hotels and accommodation facilities, suppliers of IT solutions for the tourism industry, glampellers, caravanners, as well as other professionals in the Travel & Hospitality industry.

In 2024, 909 companies from 30 countries and 58 regions of Russia took part in the MITT exhibition.

Advantages of MITT Exhibition

Every year, MITT is visited by more than 16,000 travel agencies, tour operators, hoteliers, representatives of MICE agencies, glampellers, developers of IT solutions for the travel industry, as well as other players in the Travel & Hospitality industries.

MITT exhibition is visited by heads of companies and their deputies (33%), professionals in disciplines (23%) ans well as senior managers (31%).

• 94% of them make decisions on purchases in their company.
  Among visitors to the exhibition, about a third of professionals represent large companies with more than 100 employees.
  53% came to the MITT exhibition for the first time in 2024.
• 52% visit only MITT among exhibitions of similar focus areas.

Visitors come to the show from 59 countries and 83 regions of Russia. In 2024, the Emirate of Abu Dhabi, was a newcomer at the foreign exposition among the others.

The main purpose of visiting the exhibition is to search for new products and services, as well as to conclude contracts with new partners. At the end of the exhibition, 45% of visitors noted that they had met new customers, and 64% had found new products and services for their business.

Take advantage of trending services offered to exhibitors at MITT:

• MITT Connect industry-specific community for business communication;
• trainings for exhibitors from a leading specialist in the industry to effectively prepare for the event;
• "Leadscanning" service for automated collection of leads at the exhibition.