Event Programme

17 March - 19 March

March 17, 2020

MITT Digital Conference

About the event:

On March 17, 2020, Moscow will host MITT Digital — a conference about internet technologies for tourism sector that takes place on MITT, the largest tourism exhibition in Russia and CIS.

MITT Digital program includes talks by leading international and Russian experts about online travel sector, current trends, new opportunities for business, and future or tourism business.

We invite travel startups to present their projects on the conference stage in front of a professional audience. You can apply for pitch on https://travelabs.org/mitt-digital

We also have a space available for sponsors. If you would like to learn about the sponsorship opportunities at MITT Digital, reach Valentin Dombrovsky at valentin@travelabs.org

Main topics of the conference:

  • Online and offline opportunities for travel business

  • Startup technologies for travel agents and tour operators

  • Social media trends: Facebook, Instagram and other platforms

  • Marketing tools for travel sector

  • Current technology trends of incoming tourism to Russia

  • Main trend of the year: online technologies for Tours&Activities market

Key audience:

  • Tour operators and travel agents

  • Representatives of regional tourism administrations and tourism information centres

  • Online technology and IT solution suppliers

  • IT startups

Language: Russian and English

Free entrance

Co-organizer:

17 March

11:00 - 06:00

Main Arena, Pavilion 1, Hall 3


Add to calendar 03/17/2020 11:00 03/17/2020 06:00 MITT Digital Conference Main Arena, Pavilion 1, Hall 3 Europe/Moscow

MITT Digital

MITT Digital Conference

Moderators

Valentin Dombrovsky
Leading Alchemist, Travelabs

MITT Academy. Successful Director Track

About the event:

Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks: "Successful Director", "Effective Marketing", "Professional Manager". All the speakers are practitioners and famous business coaches.

Subjects:

  • How to improve your business communication skills and enhance the effectiveness of exhibition visiting? 
  • Changes of the Russian tourism legislation
  • Agreements between tour operators and travel agencies. Travel agency legal defence perspectives 
  • Online and offline agreements between travel agencies and tour operators. Disputes
    with consumers
  • Business processes optimization and reduction of costs at travel agencies
  • Accounting and tax treatment
  • Online cash registers

Target audience:

  • Travel agencies
  • All the interested specialists

Language: Russian

Free entrance

17 March

11:00 - 18:00

Conference Hall E, Pavilion 1


Add to calendar 03/17/2020 11:00 03/17/2020 18:00 Successful Director Track Conference Hall E, Pavilion 1 Europe/Moscow

Session

Successful Director Track

Russian Tourism. Statistics. Trends. Forecasts Analytical Session

About the session:

Series of speeches from leading analysts on the current state and development forecasts of the Russian tourism. Comprehensive analysis and up-to-date statistics for planning of successful working strategy on Russian tourism market.

Subjects:

  • Statistical review and comprehensive analysis of the Russian tourism market (domestic, inbound and outbound). The main traveling destinations.
  • Portrait of a Russian tourist. Consumer trends and analysis of interests and preferences of travelers from Russia
  • Online trends of the Russian tourism market development. Where and how do modern tourists search information online? Online booking market trends

Target audience:

  • NTOs and foreign tourism administrations
  • Russian federal and regional tourism administrations
  • Tour operators and travel agencies
  • Hotels

Language: Russian and English

Free entrance

17 March

13:00 - 14:00

Conference Hall G, Pavilion 1


Add to calendar 03/17/2020 13:00 03/17/2020 14:00 Analytical session Conference Hall G, Pavilion 1 Europe/Moscow

Session

Analytical session

Non-mass Tourism Destinations with High Development Potential: Russia and Abroad Workshops

About the workshops:

A series of master classes from leading tour operators. An overview of resorts. Analysis of advantages and disadvantages compared to competitive mass destinations. An overview of the hotel base and MICE capabilities. Selling strategy and objections handling

Subjects:

  • What to sell: pecularities, pros and cons of resorts, main competitive destinations
  • Target audience, profile of tourist
  • How to sell: selling strategy, objections handling

Target audience:

  • Tour operators and travel agencies
  • MICE-agencies

Language: Russian

Free entrance

17 March

11:00 - 15:00

Conference Hall А, Pavilion 1


Add to calendar 03/17/2020 11:00 03/17/2020 15:00 Workshops Conference Hall А, Pavilion 1 Europe/Moscow

Session

Workshops

March 18, 2020

MITT Academy. Effective Marketing Track

About the event:

Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks: "Successful Director", "Effective Marketing", "Professional Manager". All the speakers are practitioners and famous business coaches.

Subjects:

  • Effective marketing strategy creation at travel agencies
  • How to select promotion channels and evaluate their effectiveness?
  • Promotion via Instagram and pecularities of work with blogers
  • Promotion via Vkontakte
  • Mailings and chat-bots in social networks
  • Strategies and common mistakes of SEO in travel
  • Low budget and rumor marketing

Target audience:

  • Travel agencies
  • All the interested specialists

Language: Russian

Free entrance

Co-organizer:

18 March

11:00 - 11:15

Conference Hall E, Pavilion 1


Add to calendar 03/18/2020 11:00 03/18/2020 11:15 Welcome speech Conference Hall E, Pavilion 1 Europe/Moscow

Session

Welcome speech

Moderators

Elena Belousova
Marketing Specialist in Travel Industry, travel-marketing.ru, Supevisor of Effective Marketing Course of MITT Academy

Trends for Tourism Industry Development - Travel Trends Conference

About the conference:

Global trends and scenarios of tourism industry development. Everything you need to know for the succesful business planning - New marketing technologies. Cutting edge IT trends. Tourism business transformation.

Subject:

  • Consolidation of industry and forecasts of touristic markets transformation
  • New instruments and machanisms of tour product promotion 
  • AI, Big Data, Internet of Things – what are the new opportunities for travel business?
  • Challenges and key trends of tourism transportation development in Russia and abroad
  • 2020 Forecasts of hospitality industry development 
  • Transformation of travel business: from agents to advisors 
  • Millenials and gen Z – how to satisfy new generations of travellers? 

Target audience:

  • Tour operators
  • Travel agencies
  • MICE agencies

Language: Russian and English

Free entrance

18 March

14:00 - 18:00

Main Arena, Pavilion 1, Hall 3


Add to calendar 03/18/2020 14:00 03/18/2020 18:00 Travel Trends Conference Main Arena, Pavilion 1, Hall 3 Europe/Moscow

Session

Travel Trends Conference

Moderators

Maya Lomidze
Executive Director , Association of Tour Operators of Russia

MITT 2020 Exhibitor Award Ceremony

18 March

11:30 - 12:30

Main Arena, Pavilion 1, Hall 3


Add to calendar 03/18/2020 11:30 03/18/2020 12:30 MITT 2020 Exhibitor Award Ceremony Main Arena, Pavilion 1, Hall 3 Europe/Moscow

Ceremony

MITT 2020 Exhibitor Award Ceremony

Travel Agency Success Secret - How to Survive Fierce Competition and Ride the Wave of Changes Talk Show

About the event:

On the problems of travel agent business development. Dialogue with the leaders of Russian and foreign travel companies. Tips and cases of successful professionals for business development

Issues to discuss:

  • Added value creation for a tourism product — how to create an added value of an agent’s services and explain it to a tourist?
  • International experience of travel agencies work — how the market develops and works abroad. On the transformation of agents to advisors and the relationship of travel agents with tour operators
  • Successful business reorientation and narrow niche product development
  • Effective use of digital channels in promotion
  • Travel agent personal brand creation — step-by-step instruction

Target audience:

  • Travel agencies
  • Tour operators

Language: Russian

Free entrance

Co-organizer:

   

18 March

16:00 - 18:00

Conference Hall G, Pavilion 1


Add to calendar 03/18/2020 16:00 03/18/2020 18:00 Talk show Conference Hall G, Pavilion 1 Europe/Moscow

Travel Agency Success Secret Talk Show

Talk show

Moderators

Diana Ferdman
CEO of Belmare Travel Agency, Writer, Video Blogger, Founder of Strana Turizma Professional Community in Facebook

Tourism Business in 5 years: Tourism Business in 5 years: How to Get Prepared for Changes? Strategic Session

About the session:

Session is designed for all the interested travel industry professionals. During the session leading world experts and visionaries will represent their vision of how the industry will develop in the coming years.
The purpose of the session is to identify the main travel trends and develop practical recommendations and action strategies for the professional community together with key experts of the Russian tourism market.

Subjects:

  • Everybody Dies but Me — Forecasts of Tour Operator Market Trends
  • Robot or Concierge — Future of the Travel Agent Business
  • Just Getting Started — Transformation of Hospitality Business

Target audience:

  • Tour operators and travel agencies
  • Hotels

Language: Russian

Free entrance

18 March

11:30 - 13:00

Conference Hall G, Pavilion 1


Add to calendar 03/18/2020 11:30 03/18/2020 13:00 Discussion Conference Hall G, Pavilion 1 Europe/Moscow

Panel discussion

Discussion

Moderators

Tatiana Dmitrova
Tatiana Dmitrova , CEO of Banko Media Holding, Founder and Head of Tourdom.ru Portal, Author of Good to Meet You Video Blog

March 19, 2020

MITT Academy. Professional Manager Track

About the event:

Free education programme for specialists of travel agencies and other interested professionals. Everyday series of educational workshops consisting of several thematic tracks: "Successful Director", "Effective Marketing", "Professional Manager". All the speakers are practitioners and famous business coaches.

Subjects:

  • Tour operator work mechanisms. How travel agencies could make their cooperation with tour
    operators easier and more efficient. Analysis of common mistakes and practical tips on
    how to avoid them
  • Technologies and scripts of remote sales. Objections handling 
  • How to sell without permanent discounts and retain clients?

Target audience:

  • Travel agencies
  • All the interested specialists

Language: Russian

Free entrance

19 March

11:00 - 18:00

Conference Hall E, Pavilion 1


Add to calendar 03/19/2020 11:00 03/19/2020 18:00 Professional Manager Track Conference Hall E, Pavilion 1 Europe/Moscow

Session

Professional Manager Track

MITT 365 - Diversification of Tourism Product Case Study Conference

About the conference:

Conference is targeted to travel agencies and tour operators striving to diversify the business and go beyond the traditional beach destinations. Special types of tourism and successful experience of new product development from the ground up. Practical cases presentations

Special types of tourism:

  • Medical tourism
  • Children’s tourism
  • Active tourism
  • Industrial tourism
  • Gastronomical tourism
  • Luxury tourism
  • Excursion tourism
  • Agricultural tourism

Target audience:

  • Tour operators
  • Travel agencies

Language: Russian

Free entrance

19 March

11:00 - 18:00

Conference Hall А, Pavilion 1


Add to calendar 03/19/2020 11:00 03/19/2020 18:00 Case Study Conference Conference Hall А, Pavilion 1 Europe/Moscow

Session

Case Study Conference

Moderators

Maxim Pashkov
Head of Quality Department, Anex Tour Russia

MITT MICE Conference

About the event:

Trends determining the industry development. Corporate client requirements addressed to the organizers. Modern IT-instruments that every MICE-manager should possess. Presentation of the most difficult MICE projects. Problems of interaction of agencies, clients and hotels

Target audience:

  • MICE-agencies
  • Hotels
  • Corporate clients

Language: Russian

Free entrance

Co-organizer:

19 March

11:00 - 16:00

Main Arena, Pavilion 1, Hall 3


Add to calendar 03/19/2020 11:00 03/19/2020 16:00 MITT MICE Main Arena, Pavilion 1, Hall 3 Europe/Moscow

Session

MITT MICE

Moderators

Irina Mikhalkova
Executive Director, АBT-ACTE