Who are MITT’s visitors?

Each year, relationships are formed and business is done at MITT, Russia’s leading travel and tourism exhibition.

The Moscow International Travel and Tourism Exhibition, one of the world’s top five travel exhibitions, is the place to be to make new contacts and expand your presence on the Russian market.
As the stand-out show of the year offering hundreds of destinations and travel services, MITT attracts over 22,200 professional visitors each year.
But who are these visitors and what are they looking for at the show?

Who are MITT’s visitors?

They’re the sector’s top tour operators, travel agents, and other travel industry representatives from across 91 countries and 80 regions of Russia.
The quality of MITT’s visitors is extremely high; 78% are senior management at travel companies and 91% of all visitors have purchasing authority or influence.

The majority of the show’s visitors are travel agents – 35%, but MITT also sees a large number of tour operators and representatives of travel service companies.
If you’re looking to meet partners within the travel industry, MITT is the only place you’ll fine such a high-calibre audience – 58% of visitors say MITT is the only travel and tourism event they attend.


What are visitors looking for?

As such a huge-scale event, MITT is the best place to discover new destinations and source the latest offers to pass on to clients and that’s why visitors come. So if you want to put you products and services in front of top travel buyers, being at MITT is your opportunity.
Visitors to MITT are looking for:

If you represent a tourist destination or travel service companies and want to increase brand awareness and grow your company, MITT is an excellent chance to showcase your products to thousands of industry professionals who influence where Russians travel each year.


Meet the market at MITT 2021

Exhibiting at MITT lets you meet all these face-to-face, a key part of doing business in Russia.
If you’d like to grow you travel business on the Russian market and benefit from its growing outbound volumes, MITT 2021 is the place to be.
Contact us today to learn more about your participation options at Russia’s no.1 travel and tourism event.
Enquire to exhibit