MITT 2022 will become the largest tourist exhibition in Russia


From 15 to 17 March 2022, the 28th International travel and tourism trade show will take place at Crocus Expo. The event is organized by Hyve Russia.

The MITT exhibition has been uniting and developing the tourism industry in Russia for 28 years. Leaders and professionals of the industry from all over the world visit the exhibition to find new connections, explore unique tourism products, and create partnerships.

The countries like Azerbaijan, Armenia, Belarus, Venezuela, Egypt, India, Kazakhstan, Kyrgyzstan, China, Tajikistan, Thailand, Turkey, Uzbekistan, and the Philippines will participate at MITT 2022. Algeria, Indonesia, and Kenya will exhibit for the first time.

More than 60 subjects of the Russian Federation will take part in the MITT 2022 exhibition, including the Republics Buryatia, Tatarstan, Karelia, Dagestan, Kamchatka Krai, Altai Krai, Krasnodar Krai, Saint Petersburg, as well as the Moscow, Rostov, Kaliningrad, Tyumen, Irkutsk regions, and others. Among the new exhibitors from Russia there will be the Orenburg, Amur, Chelyabinsk regions, Khabarovsk Krai, and Yekaterinburg.

Contests

The MITT Travel Start competition is a unique opportunity for innovative and ambitious travel projects to showcase their novelties. The startup companies will participate in the following categories:

•    Online travel services
•    Technology providers
•    Digital solutions for tour agencies and hotels

The finalists of the competition will have an opportunity to show their projects to the professional audience and win free participation in MITT 2023. MITT Travel Start is organized jointly with the Russian Union of Travel Industry and with the support of Travel Startups.

The MITT exhibition organizes the annual Video Contest of Russian Regions. Visitors will choose the winner by voting on the official website of the exhibition. The award will take place on 17 March.

Business programme

The business programme that traditionally accompanies MITT will feature different events reflecting trend topics of the Russian travel industry. This year, it will also include various conferences on digital technologies in tourism. On 15 March, the key event will be the All-Russian Conference of the Federal Tourism Agency.

The event, “Forum of Travel Industry Leaders”, will run from 15 to 17 March, and will consist of meetings with the heads of travel companies, hotels, and government officials to discuss the industry issues. The experts will talk about the development of domestic tourism in Russia, current legislative changes, and support measures for business community.

On 15 March, the analytical session “Russian tourist and sanctions. What to prepare for?” will open the Forum to cover changes in the socio-economic profile of traveling Russians, preferences of modern tourists, key tourist destinations, and trend products. The moderator will be Denis Terekhov, author of the programmes of the “MIR” TV channel. The session will be followed by the opening ceremony of MITT 2022.

Also, from 15 to 17 March, the free educational programme for representatives of travel agencies “MITT Academy” will take place. The seminars will be dedicated to issues of travel agencies:

•    Travel company management
•    Effective marketing and sales
•    Building an online travel agency

On 15 March, the “MITT Digital” conference on the information technologies in tourism will take place. The leading Russian experts will talk about online travel, current trends, new business opportunities, and the future of the tourism industry. The following topics will be discussed at the conference:

•    Tourism market recovery forecasts
•    Experience in adapting business to new realities
•    Booking services for travel
•    New services and products
•    Technologies for online sales
•    Technologies of startups for travel agencies and hoteliers

The regional tourism development school “8 steps to success” will be a one-day event in partnership with Rostourism. It will take place on 16 March and will be dedicated to the main tools and technologies of administration in tourism. The speakers will talk about support measures, strategy for the development of tourism in the regions, tourist routes, and points of attraction for tourists.

On 17 March, the “MITT MICE” educational programme will bring together representatives, suppliers, and buyers of MICE services. The main topics will be:

•    Industry trends
•    Customer requirements
•    Healthy MICE generation
•    Effectiveness of team-building and motivational corporate events
•    Communication between MICE agency and the customer

Official Support

In 2022, MITT is supported by the Federation Council of the Federal Assembly of the Russian Federation, the Federal Agency for Tourism, the Association of Tour Operators, the Russian Union of the Travel Industry, and the Alliance of Travel Agencies.

Partners

•    Business programme partner – Carthage-Group
•    Partner region – Altai Krai
•    Strategic partner – the Republic of Dagestan
•    Partner city – Saint Petersburg
•    Official partner bank – Sber
•    IT partner – Sirena
•    Information partner – TV channel “MIR”
•    Special guest – Algeria

Health & Safety

MITT 2022 has been declared a “COVID-free” exhibition. At the exhibition the “Recommendations for the implementation of measures to prevent the spread of the new coronavirus infection (COVID-19) during congress and exhibition activities” (approved by the Head of Federal Service for Supervision of Consumer Rights Protection and Human Welfare on 26 June 2020) will be fully observed.
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