Destination focus: The Baltics

Scenic, cultural, and easy to reach, the Baltic states have always been a firm favourite for Russian tourists.

So much so that Russia occupies a huge market share for these countries’ tourism sectors. In 2018, Russia was Latvia’s no.1 source market, Estonia’s second largest source market and Lithuania’s third largest source market.

Statistics from 2018 also show the number of Russian tourists travelling to the Baltics is growing.
  • Latvia saw 418,000 trips made by Russian tourists (+10%)
  • Estonia saw 1.8 million trips made by Russian tourists (+4%)
  • Lithuania saw 635,000 trips made by Russian tourists (-0.5)

Over the first half of 2019, Latvia saw a further 7% growth and Lithuania a 0.3% rise.

This is excellent news for travel companies and accommodation providers in the Baltic states.

How can you ensure Russian tourists choose your travel company?

You need to put your brand in front of Russia’s top travel industry professionals at MITT 2021 – Russia’s leading travel and tourism exhibition.

It’s the best place to get direct access to those influencing where Russians spend their holidays.

Each year, the show attracts over 22,200 top tour operators, travel agents, and other representatives of the travel industry looking to source exciting destinations for their clients – Russian tourists.

As the largest show of its kind in Russia, MITT attracts a unique audience – in 2019, 58% of visitors said MITT is the only travel and tourism exhibition they attend.

What do previous exhibitors say?

“It’s the most important fair in Russia, there are no others that compare. MITT 2018 was very successful for us and our exhibiting companies have made a lot of contacts and signed agreements for the future.” – Magdalena Krucz, Director, Polish Tourism Organisation

“We’ve met both current and new tour operators at MITT 2018. There’s been a lot of interest in Finland from the Russian market and we are optimistic for future business. We wanted to promote our spa hotels for year-round tourism which has been a successful exercise.” – Marja Kotamaki, Holiday Club Resorts, Finland
“In my opinion, MITT is the best option to present my company on the Russian market and to find partners for collaboration – tour operators, agencies. I am very satisfied, I really wasn’t expecting such interest in Norway and my company.” – Radmila Yakobsen, Uniktur, Norway

Interested in exhibiting and meeting the right people to grow your brand?

Enquire to exhibit today to learn more about your participation options.