Destination focus: Germany, Austria, Switzerland

Along with many Central European countries, Germany, Austria and Switzerland prove to be popular destinations among Russian tourists.

With quick and easy transport routes and a wide spread of tourism products such as city breaks, winter sports tourism, historical, cultural, and gastronomical tours, nature breaks, and much more, it’s not hard to see why.

Last year, the three countries attracted a combined 1.8 million visits by Russian tourists.

Germany, the most popular of the three, is seeing a steady rise in visits by Russians; from 1.23 million in 2017, a 16% year-on-year increase, to 1.3 in 2018 – a 5.5% increase, and 628,000 in the first half of 2019 – a 6% increase.

Austria benefited from an extraordinary surge in Russian tourists in 2017 – 36% more year-on-year to reach 248,000 visits. The flow of Russian tourists has remained since then, with a 0.4% rise in 2018, and a 1% rise over the first six months of 2019.

Switzerland too has had a steady influx of Russian tourists, with 239,000 visits in 2017 (+4%), 232,000 in 2018 (-3%), and 122,000 over the first half of 2019 (+2%).

With major Russian tour operator Tez Tour having opened new guided tours to Germany in April covering Munich, Dusseldorf, and Berlin, as well as multi-city tours, there could be more growth on the horizon.

Russian ski tourism

Demand for ski holidays is on the rise among Russian tourists and with the Alps a favourite, Austria, Switzerland and Germany are in prime position to welcome even more Russians in the future.
Even better, Russian tourists tend to stay longer than the average tourist, they spend more than their European counterparts, and their holidays are spread across the season.
Find out more about Russian ski tourism with our free guide Russian Outbound Ski Tourism in 2018: An Overview.

MITT 2021

The Moscow International Travel and Tourism exhibition is the annual meeting place for the entire Russian tourism sector. It’s where tour operators, travel agents, destinations, and other travel service companies gather to find new business and establish key contacts.
Make sure those influencing the market know about your brand. By exhibiting at MITT, you get the opportunity to meet over 22,200 travel industry professionals and showcase your travel products with a view to signing contracts and making deals.
Enquire today to find out more about how MITT can help grow your leads on the Russian travel market.