Destination focus: Finland

2018 was another record-breaking year for Finland’s inbound tourism industry and Russia played a big role in its success.

Overall, the country saw an increase of 1.3% in nights spent by foreign tourists, following on from 2017’s 14%. As one of Russian citizens’ firm favourites, second only to Turkey, the number of Russian tourist trips also rose 1% in 2018 to reach 4.5 million.

Further to this, over the first six months of 2019, Russian trips increased 6% to Finland.

One of Russia’s closest neighbours, Finland is seen by Russian tourists, especially in the North-West region, as an extremely convenient destination. It’s easy to reach, quick and easy to obtain a visa, affordable compared to other Scandinavian countries, and most importantly, Russians feel safe and welcome in Finland.

According to Visit Finland, Russian tourists travel to Finland for city-breaks, spa-holidays, and getting back to nature. In winter in particular, comfortable Finnish cottages and snow-filled landscapes are a big draw, as well as the country’s variety of ski resorts.

Still Finland’s no.1 source market, there is plenty of potential for growth from this huge travel source market.


How can more Russian tourists benefit Finland?

For winter travel, Russian tourists provide a good seasonal spread – their winter holidays occur at different times to European holidays, making them key to keeping hotel occupancy rates high throughout the season.

Demand for ski tourism abroad is on the rise in Russia, with the 2017/18 season particularly strong. Read more about the Russian outbound ski tourism market in our free guide.

In addition, Russian tourists spend more than their European counterparts on foreign holidays. On average, they spend $1,676 per person per foreign holiday, more than European tourists who spend $1,174, according to the Visa Global Travel Intentions Study 2018. This is expected to rise by a further 5% over the next two years.

The study also showed that Russians’ average length of stay is 10 nights – two nights longer than the global average.

With the overall outbound travel from Russia rising 5.8% in 2018, now is the time to make sure they know about your travel company.


How can Finnish travel companies attract more Russian tourists?

The most effective way to promote your travel company or service to the Russian market is at MITT, the Moscow International Travel and Tourism Exhibition, Russia’s leading event of its kind.
Attracting over 22,200 industry professionals each year, it’s your direct route to meeting top tour operators and travel agents looking for new destinations and partners.
Here’s what previous exhibitors said about MITT:
“We’ve met both current and new tour operators at MITT 2018. There’s been a lot of interest in Finland from the Russian market and we are optimistic for future business. We wanted to promote our spa hotels for year-round tourism which has been a successful exercise.” – Marja Kotamaki, Holiday Club Resorts, Finland
“In my opinion, MITT is the best option to present my company on the Russian market and to find partners for collaboration – tour operators, agencies. I am very satisfied, I really wasn’t expecting such interest in Norway and my company.” – Radmila Yakobsen, Uniktur, Norway
“It’s the biggest and most important tourist event in Russia so it’s important to be here. If you want to be seen and be present on the Russian market you have to be at MITT.” – Olga Philippenko, Visit Norway

MITT is where tour operators, travel agents, destinations, and other travel service companies gather to find new business and establish key contacts.

Make sure those influencing the market know about your brand. By exhibiting at MITT, you get the opportunity to meet over 22,200 travel industry professionals and showcase your travel products with a view to signing contracts and making deals.
Enquire today to find out more about how MITT can help grow your leads on the Russian travel market.