MITT 2011 in Figures
Edition: 19th year
Frequency: Annual
Total exhibition space: 51,215m²
Exhibitors: 3,000
Attendees: 79,930
Represented countries/regions: 189
Click here for the MITT 2012 presentation
Visitor Research:
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93% of visitors consider MITT Russia’s most important travel industry event of the year – unmissable;
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89% of visitors were happy or very happy with the results of their visit;
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79% visited the exhibition in order to make new business contacts;
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91% of trade visitors think that attending MITT gives them an edge in difficult market conditions;
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99% would recommend visiting MITT to their colleagues and intend to visit again in 2010;
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39% travel trade visitors had direct purchasing responsibility.
Exhibitor Research:
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67% of exhibitors have taken part in MITT for over 5 years;
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85% of exhibitors thought MITT 2011 was successful or very successful;
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97% of exhibitors consider MITT the most effective event for the industry in Russia;
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69% of exhibitors consider participation in MITT the most cost-effective and successful means of targeting the right audience in comparison to other means of promotion;
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65% see MITT as the main means of their promotion for the season;
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91% exhibitors plan to participate in MITT 2012.
Participants about the exhibition:
Thailand
“We are seeing a steady increase in Russian tourists, in 2011 we had more than 1 million visitors. We have been coming to MITT for 18 years”.
Konstantin Kinel, Marketing Manager, Tourism Authority of Thailand, Moscow office
Malaysia
“We have exhibited since 2004. There were so many people on the 2nd day, we were busy all day. The number of Russians arriving has increased by 20% from 2010 to 2011.”
Daria Aldoshkina, Marketing Manager, Russia/CIS, Tourism Malaysia
India
“Russia is a growing market for India, the visitor numbers are increasing and we are here to expand our business. Russians spend quite a lot of money and look for luxurious hotels. We will return next year and we hope to expand our stand”.
Dr Ratikanta Pattanyak, Assistant Director, India Tourism
United Kingdom
“We are growing our presence in the Russian Outbound market, and this is one of our main markets. The majority of our Russian clients are very high end customers. The show has been exceptional”.
Andy Beard, Managing Director, Greatdays Travel Group